infographics

four key area of insurance

brief

Create a series of infographics for the four key areas of insurance.

solution

I created a series of eighteen infographics which could work individually and together under the four key areas of insurance. It highlights the benefits of insurance when some point in our lives unfortunate events may occur and how we can protect ourselves financially against them.  

The main infographic, uses different colours to represent each type of insurance (teal, orange, pink, purple). For the individual infographic tiles, I matched the colours that represented the type of insurance to the topic e.g. the use of orange and purple relate to Income Protection and Trauma Insurance. 

These are used in marketing documentation, social media and electronic direct mailing (eDMs).

 

cyber insurance

brief

Create an infographic of Cyber Insurance targeting Small to Medium Enterprises (SME).

solution

The objective was to debunk the myths of cyber insurance for SMEs. It is perceived as expensive and small businesses were unlikely targets. 

The information is laid out side by side as a cost-benefit comparison of being insured versus not insured. The importance of having cyber insurance is shaded in a blue tint, a brighter/positive colour than the grey (not having insurance). The icons at the top of the infographic represent the five myths of cyber insurance. These myths are explained in other documentation.

These were used in electronic direct mailing (eDMs) marketing collateral and company website aon.com.au/smecyber

 

diagrams

brief

Create a value proposition diagram for the Cyber Solutions Group targeting mid to large companies with $250m turnover.

solution

To visually articulate what cyber products are offered, benefits and solutions. It was important to relate the solutions into some form of a lifecycle/journey/road map/framework. 

Different colours and icons were used to represent each process. The description for each of the four processes are shown inside the coloured circles while the solution or products offered sit outside the circle. These were placed in a circular diagram depicting the continuous reviewing process of evaluation and improvement.

This diagram was designed and used across marketing collateral, campaigns, bids and tender documentation.